Dallasblack.com: Women File Lawsuit Over L'Oreal Hair Relaxer That Caused Burns & Baldness! [PHOTOS]


Tuesday, December 20, 2016 10:15 AM

Women File Lawsuit Over L'Oreal Hair Relaxer That Caused Burns & Baldness! [PHOTOS]

By: Monya Fleming

Women File Lawsuit Over L'Oreal Hair Relaxer That Caused Burns & Baldness! [PHOTOS]

Women File Lawsuit Over L'Oreal Hair Relaxer That Caused Burns & Baldness! [PHOTOS]

Most women will agree that our hair is something we also strive to have looking great.

We can only imagine how these women felt after using L'Oreal's SoftSheen-Carson Optimum Amla Legend No-Mix, No-Lye Relaxer! The product claims to give users fuller and silkier hair, but many have suffered major hair loss and blisters on their scalp. 

A class action lawsuit was filed against the French cosmetics company in September by users that experienced chemical burns to their scalp and lost patches of hair. The women in the lawsuit are asking for $5 million in damages, but also want the controversial product pulled off the shelf. 

Celebrity attorney Mark Gergaros filed the lawsuit, which already had 100,000 plaintiffs back in September.  The suit states that women chose to use the product after celebrity endorsements from "Real Housewives of Atlanta" Star Cynthia Bailey, "Black-ish" actress Tracee Ellis Ross, and even Michelle Obama's hairstylist, Johnny Wright. 

The L'Oreal No-lye relaxer claimed to be safe due to containing Amla oil. The oil, which is derived from an Indian gooseberry fruit, is supposed to be a less toxic alternative to the lye ingredient found in many relaxers. However, an attorney in Gergaro's firm said there is barely any Amla in the hair product. 

Ben Meiselas revealed, "Amla is really the last ingredient, and only trace amounts of Amla are in the product itself. The product is really petroleum jelly mixed with a number of hazardous and toxic chemicals." 

Meiselas also stated that the lawsuit's penalties could exceed several hundred million dollars and that they were open to settlement talks with L'Oreal. 

L’Oreal has previously claimed that the product's packaging warns of the danger of possible hair loss and that it clearly instructs its customers how to use the product safely.

Lawyers Ben Meiselas and Mark Geragos, who are representing the alleged victims, said that L’Oreal acknowledged that the product contains dangerous chemicals despite advertising the product as one that "protects the scalp and skin."

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