Thursday, December 28, 2017 12:03 PM
Watch: JAY-Z's New Video For “Family Feud” Depicts Him Cheating On Superstar Wife Beyoncé
By: Elliah Dash-Stell
Earlier this year, JAY-Z unleashed a series of music videos to accompany his headline-grabbing album, 4:44.
In addition to all of the Kanye messiness, this project captured plenty of attention since Jay publicly admits that he was unfaithful to his Pop Superstar wife in it.
Jay rapped about all this in the title track, revealing that he is afraid that his kids will one day stumble upon this truth.
“And if my children knew, I don’t even know what I would do.”
“If they ain’t look at me the same, I would prob’ly die with all the shame.”
“You did what with who? / What good is a ménage à trois when you have a soulmate? / You risked that for Blue?”
“If I wasn’t a superhero in your face / My heart breaks for the day I had to explain my mistakes / And the mask goes away and Santa Claus is fake / And you go online and see.”
Well, TIDAL recently shared a teaser for “Family Feud”. It is only 34 seconds long, but it has a LOT of tidbits to dig into.
It features a confessional cabinet and a scene of infidelity, which ends in a presumably fatal finale that “paints a larger picture.” Visually stunning, if nothing else, right?
.@S_C_’s “Family Feud” x 12/29 x #TIDAL: https://t.co/We5OlPBrLl pic.twitter.com/sNoRbI8R56
— TIDAL (@TIDAL) December 28, 2017
The full clip will be out on Friday, December 29th
A while back, many were wondering why the couple was suddenly so willing to showcase the frays and the fractures of their marriage.
Coming clean about Jay-Z and Beyoncé's past trouble absolutely helps their brand because millennials demand that the ultimate aspirational brand in 2017 is 100% relatable,” branding expert Eric Schiffer (of Reputation Management) told E! News.
"Millennials are the most sophisticated, media-savvy generation of all time - they crave authenticity. They want their celebrities to be genuine and they reject phony posturing and fake news PR-spin masquerading as the truth," he went on to explain.
Since we are on the topic of the Carters, did you katch (har har) that Kim Kardashian West may be in a spat with Kanye West, as he is reportedly refusing to help her attempt to “one-up” Bey and Jay on their tenth wedding anniversary?
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Yup.
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