Dallasblack.com: Illmatic: The Brand ? Nas Is A 5-mic Entrepreneur


Tuesday, October 04, 2016 10:35 AM

Illmatic: The Brand ? Nas Is A 5-mic Entrepreneur

By: Kim Lee Baker

Illmatic: The Brand ? Nas Is A 5-mic Entrepreneur
Illmatic: The Brand ? Nas Is A 5-mic Entrepreneur 

Unless you’ve been asleep and unplugged and not watching Netflix, you should have the impression that Nas is taking over… all things. Mr. Jones has his hands on fashion, waffles, film …
With Nas, hip hop is growing up, yet staying true to the culture. No sleep ‘til Queensbridge, perhaps?

Nas for the Welcome To Hennessy campaign

The Get Down

The music is dope, the cinematography (Baz Luhrmann directed) is ill and the story is full. After the 1st episode of The Get Down, we dare you to not be hooked. Mr. Jones is an executive producer on this genius Netflix series. 

Sweet Chick

Nas joined Levi Felder and John Seymour, to add more flavor and development to the already popular, NYC Sweet Chick. The place is known for its chicken and waffles and now, with the assist from Nas, there are plans to expand nationally.
The Land

Another, executive produced by Nas. The Land is set in Cleveland's hip-hop underground, telling the story of four skateboarding teens, who happen to steal cars to stay paid. When the friends steal a car stashed with the belongings of the area drug queen, the story gets real-er. Nas also executive produced the soundtrack, which features Erykah Badu, Pusha T, Nas (of course) and others.  
HSTRY Clothing

The brand “… is a culmination of his (Nas) life experiences, knowledge and inspiration.” Each season’s collection definitely captures hip hop’s essence. Nas also partnered with this summer’s Ghostbusters remake, to distribute t-shirts with a Nasir touch to celebrate the film’s release.

Nas: Time is Illmatic

This documentary, released to coincide with the 20-year anniversary of Illamtic, was the Tribeca Film Festival’s opening night feature in 2014. Add this one to your queue. 


In 2013, Harvard University established the Nasir Jones Hip-Hop Fellowship. The fellowship funds artists and scholars who demonstrate exceptional productive scholarship and creative ability, in connection with hip hop. To date, there have been 15 women and men awarded with this honor. The application for 2017-2018 will be available early October 2016.


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